Procedure:
- The project will be announced two to three weeks in advance. The students are asked to select a book for which they want to create an ad and to bring it to class. Additionally, (at least the older students) should inform themselves in libraries and bookstores about what book ads look like (e.g. posters, texts in magazines about books). Beginning students may present their favorite picture book or story book, and the teacher or an older child should assist them.
- A week before the work on the posters starts, students discuss ways to make an attractive poster ad for a book. Students will summarize and present the content of their book in an exciting and interesting way and may use graphic means to enhance the interest of the readers. Task: look for additional information about the author, and about the place and time of the action and look for appropriate illustrative materials.
- In the next sequence (lesson or double lesson), the students create an attractive poster ad for their book. They may even be able to come up with an advertising slogan for their book
- The finished posters will be displayed in a little show. Maybe the children can select the best show poster (each child may assign three points).
Remarks:
- The project is optimally suitable as a collaborative project with regular classroom instruction, be it in the context of promoting reading or a project week. It is definitely well worth to previously establish contact with the regular classroom teachers. Posters that are created within the framework of such cooperation have the advantage of being bilingual.
- If a child does not know a book in his/her native language, but has a favorite book in the language of the immigration country, s/he may describe that book – in his/her heritage language, of course!
- Many libraries are very much interested in posters or texts written by students about books. It is particulary motivating for the class if their posters are exhibited in the library.
- With the help of tablets or smartphones, older students might want to create a trailer for a book. A simple guide for it can be found under: http://www.phlu.ch/dienstleistung/zentrum-medienbildung/medienbildung/buchtrailer